Social Media Daily News – April 11, 2011

Hello. Seattle’s Best is tapping the social world for comedy gold in hopes of upstaging the Old Spice “smell like a man, man” campaign. Seattle’s Best is a Starbucks subsidiary, so they are no stranger to social media buzz, but the Old Spice campaign has been an advertising juggernaut. The campaign is a cool mix of user generated content, social channels and an improv comedy show. Hackers are targeting people via social and mobile applications. As more people shift to these tools the hackers will continue to “phish” where the fish are. Enjoy.

I. Seattle’s Best Plots to Upstage Old Spice, adage.com, April 11, 2011
II. Mobile Devices And Social Networks Key Malware Targets, wsj.com, April 11, 2011
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I. Seattle’s Best Plots to Upstage Old Spice, adage.com, April 11, 2011
http://adage.com/article/news/seattle-s-taps-facebook-city-levels-system/226910/
Did you hear the one about Seattle’s Best? In one of the more ambitious social-media plays in recent memory, the brand is engaging in improvisational comedy on Facebook with skits custom-tailored for people who “like” it.

II. Mobile Devices And Social Networks Key Malware Targets, wsj.com, April 11, 2011
http://online.wsj.com/article/SB10001424052748704101604576248330680975662.html?mod=WSJ_Tech_LEFTTopNews
Consumers using Facebook and other social media sites, or using mobile devices, are among the key targets of malware according to the latest Internet Security Threat Report published by anti-virus company Symantec.
The company’s 16th report still sees attacks in which specific industries or even individuals, are targeted as one of the main threats, but highlights the developing vulnerabilities that social media and mobile devices open up.