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Social Media Daily News – May 12, 2011

May 12, 2011

Good morning. Facebook rolled out a new feature allowing users to tag pages in their photos. This new functionality will allow users to tag brands, groups and products in their photos. I’m anxiously awaiting the first one for our page, but it will be interesting to see how these translate into spam or customer issues. This adds another layer to community moderation as people’s ability to spam the photo albums of pages is now much easier. Looks like Facebook and Google are at it again. Facebook reportedly hired a PR firm for the sole purpose of smearing Google’s reputation. The plan was to use bloggers and reporters to talk about Google’s privacy policies and violations. The problem for Facebook came when the reporters looked behind the pitches from their PR firm to find that Facebook was spearheading the campaign. Facebook has been under fire for their own privacy issues in the past, and it’s always easier to pull others down than to build yourself up. Speaking of privacy issues and Facebook; looks like millions of user’s information was leaked through 3rd party apps over the past few years. The flaw allowed these apps to mine personal data from accounts without the user ever knowing their account was compromised. Proving yet again, that if you wouldn’t share the information with a stranger, it probably shouldn’t be on your Facebook page. In Twitter news, a new startup will be able to serve up geo targeted ads on twitter when you check into a location on Foursquare. I actually had one of these ads served up the other day (via PlacePunch) when I was filling up my car. You can see an image below. While I didn’t check out a movie, it did take my mind of the ridiculous price I was paying for gas. Enjoy.

I. You Can Now Tag Pages in Facebook Photos, mashable.com, May 11, 2011
II. Facebook-Google Privacy PR Smear Is A Campaign In An Epic, Escalating War, fastcompany.com, May 10, 2011
III. Facebook flaw leaked millions of user account access tokens, msnbc.com, May 10, 2011
IV. Startup Tweets You Offers Based On Where You Check In, mashable.com, May 11, 2011
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I. You Can Now Tag Pages in Facebook Photos, mashable.com, May 11, 2011
http://mashable.com/2011/05/11/tag-facebook-pages/ Ever had the urgent need to tag the Coke can you’re holding in that beach picnic picture on Facebook? Well, now you can, as the social network has added the ability to tag Pages in Facebook photos. Starting Wednesday (although the feature does not appear to be live yet), users will be able to tag Pages for Brands & Products as well as People (more options coming soon) in their Facebook photos.

II. Facebook-Google Privacy PR Smear Is A Campaign In An Epic, Escalating War, fastcompany.com, May 10, 2011
http://www.fastcompany.com/1752969/why-whisper-gate-won-t-be-the-end-of-the-facebook-google-warsSo that was a bit embarrassing for Facebook. It appears the company was just caught red-handed trying to surreptitiously engineer a smear campaign about Google and alleged privacy violations. But despite the amount of egg on Facebook’s face this week, don’t expect this to be the last time the social network tries to convince the world that the search giant is violating fundamental principles of correct behavior. Or vice versa.

III. Facebook flaw leaked millions of user account access tokens, msnbc.com, May 10, 2011
http://redtape.msnbc.msn.com/_news/2011/05/10/6621745-facebook-flaw-leaked-millions-of-user-account-access-tokensAdvertisers and other third parties had the potential to gain unauthorized access to many Facebook user accounts and profile information because of a software flaw, Symantec Corp. said Tuesday night.
Hundreds of thousands of third party applications leaked user account access tokens to advertisers and others during the past several years, Symantec said. In April alone, when the flaw was found, about 100,000 applications were enabling the leakage, according to the company.

IV. Startup Tweets You Offers Based On Where You Check In, mashable.com, May 11, 2011
http://mashable.com/2011/05/11/local-response/While your friends might not care about the photo of your lunch you just blasted to their Twitter feeds, it could be valuable information to the restaurant where you’re eating. The latest wave of social networks document, photograph and broadcast your every move, opening an unprecedented opportunity for small businesses and big brands alike to target consumers based on their whereabouts and activities.
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