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Social Media Daily News – April 20, 2011

April 20, 2011

Good morning. eBay is making moves in the location based service business with the acquisition of WHERE.com. WHERE, a location based media company, will roll under the PayPal group and become part of the business units push to localize commerce and publish geo-targeted ads. Pepsi is socializing TV commercials with a new app, IntoNow that allows users to check into TV commercials. The app uses audio recognition software to verify that the person is actually viewing the commercial, and a coupon will then be sent to the phone for a free bottle of Pepsi Max. I don’t personally drink Pepsi, but I’d certainly love to play along on something this cool. President Barack Obama will be at Facebook’s headquarters today to hold a “town hall” meeting on the economy. The President’s visit comes at an opportune time as Facebook looks to go public and expand into the sensitive China market. It never hurts to have friends or lobbyist in high places when you’re the youngest billionaire in the world. Enjoy.

I. eBay Acquires Location-Based Media And Advertising Company WHERE, techcrunch.com, April 20, 2011
II. On TV Now: Watch an Ad, Get a Free Pepsi, asage.com, April 20, 2011
III. Facebook Seeking Friends in Beltway, wsj.com, April 20, 2011
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I. eBay Acquires Location-Based Media And Advertising Company WHERE, techcrunch.com, April 20, 2011
http://techcrunch.com/2011/04/20/ebay-acquires-location-based-media-and-advertising-company-where/
eBay has acquired location-based media company Where.com, the ecommerce giant tells us. Financial terms of the deal were not disclosed and the acquisition is expected to close during the second quarter of 2011.

II. On TV Now: Watch an Ad, Get a Free Pepsi, asage.com, April 20, 2011
http://adage.com/article/digital/tv-check-app-intonow-watch-ad-a-free-pepsi/227080/
Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday. Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.

III. Facebook Seeking Friends in Beltway, wsj.com, April 20, 2011
http://online.wsj.com/article/SB10001424052748703789104576273242590724876.html?mod=WSJ_Tech_LEADTop
President Barack Obama will travel to Facebook Inc.’s Silicon Valley headquarters Wednesday to hold a “town hall” meeting on the economy with users of the social-networking site. But Facebook is still trying to find a path to Washington, where the company has only a fledgling lobbying operation, even though it finds its privacy policies under increasing scrutiny and is trying to navigate a politically sensitive expansion into China.

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