Social Media Daily News – April 25, 2011

Good morning. The debate over the storage of location data from smartphones has really taken off in the past week. Smartphones offer a slew of cool services including GPS, Facebook check-ins, local restaurant reviews, and location-based social games that all take advantage of the phone’s ability to share a person’s location with a network. The trade-off in privacy comes with the benefit of information, and many folks aren’t comfortable with that data being stored. With the U.S. Government getting involved we’re bound to see some interesting policy develop out of this debate. Ad agencies are going digital. With the shift in communication and information ad agencies are bringing in roughly 30% of their revenue from digital content and CRM. Canada says they will enforce a 1938 law that would allow them to lock up and fine anyone tweeting election results during next month’s elections. The law has to do with the premature announcement of election results. It was originally created to keep radio stations from broadcasting results while votes were still being submitted in other time zones. I really can’t see how they can enforce this, but it will be interesting to watch. Enjoy.

I. So your phone is tracking you? You asked for it, msnbc.com, April 24, 2011
II. Tweet This: Agencies Get 28% of Revenue From Digital, adage.com, April 25, 2011
III. Tweeting About Election Results Could Get You in Trouble in Canada, mashable.com, April 22, 2011
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I. So your phone is tracking you? You asked for it, msnbc.com, April 24, 2011
http://www.msnbc.msn.com/id/42736770/ns/technology_and_science-security/
If you’re worried about privacy, you can turn off the function on your smartphone that tracks where you go. But that means giving up the services that probably made you want a smartphone in the first place. After all, how smart is an iPhone or an Android if you can’t use it to map your car trip or scan reviews of nearby restaurants?

II. Tweet This: Agencies Get 28% of Revenue From Digital, adage.com, April 25, 2011
http://adage.com/article/agency-news/tweet-agencies-28-revenue-digital/227164/
Digital services accounted for an estimated $8.5 billion (28%) of the $30.4 billion in 2010 U.S. revenue generated by the 900-plus advertising and marketing-services agencies that Ad Age analyzed for Agency Report 2011. Digital’s share of agency revenue rose from 25.8% in 2009. In dollar terms, agencies’ digital revenue jumped 16.9% in 2010.

III. Tweeting About Election Results Could Get You in Trouble in Canada, mashable.com, April 22, 2011
http://mashable.com/2011/04/22/canada-elections/
Canadians planning to tweet election results during next month’s elections had better think twice, because it could result in a $25,000 fine or up to five years in prison, thanks to a 73-year-old law. Elections Canada, the non-partisan agency responsible for administering Canada’s federal elections, has come under fire for saying that it will enforce the Canada Elections Act, specifically a section that mandates that nobody prematurely announce or send messages about the election results until all the polls are closed.