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The Social Coupon Game- You’re Doing It Wrong

I had the pleasure of meeting with some other Social Media folks here in Atlanta a few weeks back. These meetings usually consists of us chatting about social happenings, comparing notes and general networking between people who work in the social world day in and day out. They are a great way to get your head out of the sand and chat with people who really care and appreciate what social is doing for businesses. During our group discussion we got on the topic of social deals and coupon sites. The topic turned into an hour long discussion of what we like and don’t like about all the top social coupon sites. While we all realize that sites like Groupon, Scoutmob, Living Social and others are the evolution of coupons, we found that some clearly outperformed others.

The main differentiator wasn’t the deals, the UX of the app or the frequency in which deals were served. The main issue for most people in the room was the execution of the deal by the establishments using the service. Participating companies pay a large percentage (usually around 50%) of these sales back to the coupon sites. Only to botch these offers more often than not. I can’t tell you how many Groupon offers I’ve used where the person completing the transaction had no idea what I was talking about. Same goes for the one-off FourSquare deals that I take advantage of from time to time. If you’re going to spend the money to lure me in and get me to try something outside of my normal day-to-day, then why not put some emphasis and education into the execution of the promotion? Seriously, you wouldn’t spend a hundred thousand on a direct mail piece only to not inform your cashiers of the promotion, would you? Well, this is no different. Now that you’ve got me here, give me a reason to come back. If nothing else, don’t give me a reason NOT to come back.

In regards to poor customer service, satisfactions, etc, the responsibility will first and foremost fall on the respective businesses and employees, but I believe this isn’t all their fault. The coupon providers are also responsible. Here’s some food for thought for the social coupon companies of the world. Your app/site is only as good as the businesses that execute your offers. If they can’t execute it reflects not only on them, but you also. That’s right. You’re also responsible for my poor experience and you will lose me as a customer forever if your partners can’t deliver. Bad experience with a Groupon offer, no problem. I’ll scrap my Groupon app and move to the 20 other free social coupon apps. You’re not the only game in town offering 50% off horseback lessons every other week.

During our conversation, Scoutmob was repeatedly mentioned as one of the companies doing it right. They seem to have a level of interaction and training associated with their business partners. The key to a program like this is education. The social coupon game is still relatively new and the mainstream public hasn’t caught on. The people working for a participating business may very well be the last people to use a site or app like this. That’s fine, given they understand the program and its specifics. Nothing aggravates me worse about these deals then when I go to use one, after already paying for it and I get the. “I’ll have to ask the manager about this” or even worse, “Can I take your phone to the manager and show her?” Yes, that’s happened.

To the Groupons and LivingSocials of the world please take this bit of free advice. Invest in your business partners, because if you don’t, you will not succeed.

Social Media Daily News – May 12, 2011

Good morning. Facebook rolled out a new feature allowing users to tag pages in their photos. This new functionality will allow users to tag brands, groups and products in their photos. I’m anxiously awaiting the first one for our page, but it will be interesting to see how these translate into spam or customer issues. This adds another layer to community moderation as people’s ability to spam the photo albums of pages is now much easier. Looks like Facebook and Google are at it again. Facebook reportedly hired a PR firm for the sole purpose of smearing Google’s reputation. The plan was to use bloggers and reporters to talk about Google’s privacy policies and violations. The problem for Facebook came when the reporters looked behind the pitches from their PR firm to find that Facebook was spearheading the campaign. Facebook has been under fire for their own privacy issues in the past, and it’s always easier to pull others down than to build yourself up. Speaking of privacy issues and Facebook; looks like millions of user’s information was leaked through 3rd party apps over the past few years. The flaw allowed these apps to mine personal data from accounts without the user ever knowing their account was compromised. Proving yet again, that if you wouldn’t share the information with a stranger, it probably shouldn’t be on your Facebook page. In Twitter news, a new startup will be able to serve up geo targeted ads on twitter when you check into a location on Foursquare. I actually had one of these ads served up the other day (via PlacePunch) when I was filling up my car. You can see an image below. While I didn’t check out a movie, it did take my mind of the ridiculous price I was paying for gas. Enjoy.

I. You Can Now Tag Pages in Facebook Photos, mashable.com, May 11, 2011
II. Facebook-Google Privacy PR Smear Is A Campaign In An Epic, Escalating War, fastcompany.com, May 10, 2011
III. Facebook flaw leaked millions of user account access tokens, msnbc.com, May 10, 2011
IV. Startup Tweets You Offers Based On Where You Check In, mashable.com, May 11, 2011
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I. You Can Now Tag Pages in Facebook Photos, mashable.com, May 11, 2011
http://mashable.com/2011/05/11/tag-facebook-pages/ Ever had the urgent need to tag the Coke can you’re holding in that beach picnic picture on Facebook? Well, now you can, as the social network has added the ability to tag Pages in Facebook photos. Starting Wednesday (although the feature does not appear to be live yet), users will be able to tag Pages for Brands & Products as well as People (more options coming soon) in their Facebook photos.

II. Facebook-Google Privacy PR Smear Is A Campaign In An Epic, Escalating War, fastcompany.com, May 10, 2011
http://www.fastcompany.com/1752969/why-whisper-gate-won-t-be-the-end-of-the-facebook-google-warsSo that was a bit embarrassing for Facebook. It appears the company was just caught red-handed trying to surreptitiously engineer a smear campaign about Google and alleged privacy violations. But despite the amount of egg on Facebook’s face this week, don’t expect this to be the last time the social network tries to convince the world that the search giant is violating fundamental principles of correct behavior. Or vice versa.

III. Facebook flaw leaked millions of user account access tokens, msnbc.com, May 10, 2011
http://redtape.msnbc.msn.com/_news/2011/05/10/6621745-facebook-flaw-leaked-millions-of-user-account-access-tokensAdvertisers and other third parties had the potential to gain unauthorized access to many Facebook user accounts and profile information because of a software flaw, Symantec Corp. said Tuesday night.
Hundreds of thousands of third party applications leaked user account access tokens to advertisers and others during the past several years, Symantec said. In April alone, when the flaw was found, about 100,000 applications were enabling the leakage, according to the company.

IV. Startup Tweets You Offers Based On Where You Check In, mashable.com, May 11, 2011
http://mashable.com/2011/05/11/local-response/While your friends might not care about the photo of your lunch you just blasted to their Twitter feeds, it could be valuable information to the restaurant where you’re eating. The latest wave of social networks document, photograph and broadcast your every move, opening an unprecedented opportunity for small businesses and big brands alike to target consumers based on their whereabouts and activities.
photo

Social Media Daily News – May 10, 2011

Good morning. Facebook has a bit of an underage user problem. A recent survey shows that they have an estimated 7.5 million users who are under the age of 13, and 5 million of those people are under the age of 11. This violates Facebook’s policy, but it will be interesting to see what they can and will do about the issue. This will continue to be a long-term problem as Facebook scales and grows in popularity with the tween crowd. I suppose Facebook can always say it’s the parents responsibility. Just as reports of a failed Skype acquisition come out from Facebook, we learn that Microsoft just bought Skype for $8.5 billion dollars. I expect Microsoft to incorporate the technology into their Xbox live platform, as well as the Microsoft Live accounts. Facebook is influencing the way the world gets news. Facebook was responsible for 3% of the traffic to over 20 news sites that allow for their traffic to be tracked. While 3% may sound like a paltry number considering that Google provides roughly 30% of news site traffic. Put this into perspective, as Facebook is not a search engine, nor was it ever intended to be an actual news hub. Expect this number to grow as more people turn to Facebook for relevant updates and information. Enjoy.

I. Facebook Had 7.5 Million Users Under 13 Years Old in Past Year, bloomberg.com, May 10, 2011
II. Yes, Microsoft is buying Skype, cnnmoney.com, May 10, 2011
III. Facebook sharing sends readers to big news sites, usatoday.com, May 10, 2011
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I. Facebook Had 7.5 Million Users Under 13 Years Old in Past Year, bloomberg.com, May 10, 2011
http://www.bloomberg.com/news/2011-05-10/facebook-had-7-5-million-users-under-13-years-old-in-past-year.html
Facebook Inc., the world’s most popular social-networking service, had 7.5 million U.S. users who were younger than 13 in the past year, a violation of the site’s policies, according to a survey by Consumer Reports. More than 5 million of the users were under age 11, according to the Consumer Reports “State of the Net” survey. In addition, Facebook exposed more than 5 million U.S. households to some type of “abuse,” including virus infections and identity theft, the survey showed. About 1 million children experienced bullying on the site, Consumer Reports said.

II. Yes, Microsoft is buying Skype, cnnmoney.com, May 10, 2011
http://finance.fortune.cnn.com/2011/05/10/yes-microsoft-is-buying-skype/?hpt=T2
Fortune has confirmed that Microsoft (MSFT) has agreed to buy the voice-over-Internet company for $8.5 billion, including the assumption of debt. Expect a formal announcement within the next hour. There had been reports last week that Skype was in acquisition or partnership talks with both Microsoft and Facebook. Skype will become a new business unit within Microsoft, to be run by current Skype CEO Tony Bates. He will report directly to Microsoft boss Steve Ballmer.

III. Facebook sharing sends readers to big news sites, usatoday.com, May 10, 2011
http://www.usatoday.com/tech/news/2011-05-09-facebook-news-sharing_n.htm
Facebook is influencing what news gets read online as people use the Internet’s most popular hangout to share and recommend content. That’s one of the key findings from a study on the flow of traffic to the Web’s 25 largest news destinations. The study was released Monday by the Pew Research Center’s Project for Excellence in Journalism. Facebook was responsible for 3 percent of traffic to the 21 news sites that allowed data to be tracked, according to the study’s co-author, Amy Mitchell. Five of the sites studied got 6 percent to 8 percent of their readers from Facebook.

Social Media Daily News – May 6, 2011

Facebook is quickly gaining ground on the U.S. Display Ad market. The site is estimated to have close to 31% of the display ad market, and they are on track to pass 1 trillion impressions this year. The news of Bin Laden’s death breaking on Twitter was a huge moment for the company, but it shows us a few areas that still lacking. Twitter has created a very cool, real-time user generated news network, but the issue still lies in the volume and content on the channel. A fake MLK quote about celebrating death sent ripples throughout the Twittersphere – the only problem, the quote was made up. Showing us that while Twitter can be the place to get real-time, breaking news, it still lacks the clarity to break through the fluff and get to the real story. International journalist Dorothy Parvaz is being held in Syria after attempting to report on the violence and political struggle in the area. The news of her detainment has sparked a social media campaign to have her released. The #FreeDorothy hashtag was created, Facebook pages and blogs were all created to help this story gain traction. The key takeaway here is that social sites can be outlets for people to look for help in a time of need in a world that traditionally wouldn’t have noticed. Wouldn’t it be cool to be able to video chat with people through Facebook? I think so, but it’s not coming anytime soon. Skype reportedly turned down a 4 billion dollar deal from Facebook this week. I’m sure the ability to video chat on Facebook will come in time, but not anytime in the immediate future. Enjoy.

I. Facebook Takes 31.2% of the U.S. Ad Display Market, mashable.com, May 4, 2011
II. Bin Laden news reinforces Twitter’s strength, limitations, cnn.com, May 5, 2011
III. Syria holding reporter at center of Twitter campaign, msnbc.com, May 4, 2011
IV. Skype to Facebook: Keep Your $4 Billion, socialmediatoday.com, May 5, 2011
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I. Facebook Takes 31.2% of the U.S. Ad Display Market, mashable.com, May 4, 2011
http://mashable.com/2011/05/04/facebook-ad-display-market/
Facebook now claims nearly a third of all U.S. display advertising impressions with 346.4 billion in the first quarter, more than double what it garnered in the comparable quarter in 2010, according to a new report. The research, by comScore, estimates that Facebook now has 31.2% of U.S. advertising display impressions, up from 25.9% in the fourth quarter of 2010 and 15.6% in Q1 2010. At the current pace, Facebook will easily surpass 1 trillion impressions for the year.

II. Bin Laden news reinforces Twitter’s strength, limitations, cnn.com, May 5, 2011
http://www.cnn.com/2011/TECH/social.media/05/05/twitter.reveals.limitations.taylor/index.html
By some measures, these past four days have been the proudest in Twitter’s history. The news of Osama bin Laden’s death was credibly confirmed first on Twitter, before President Barack Obama spoke. Then a random IT contractor in Pakistan, realizing he had unknowingly tweeted about the raid on bin Laden’s compound, became an international celebrity. Then Twitter announced that the hour in which the president spoke was an hour of unprecedented tweeting, with 12.4 million tweets sent.
III. Syria holding reporter at center of Twitter campaign, msnbc.com, May 4, 2011
http://digitallife.today.com/_news/2011/05/04/6585986-syria-holding-reporter-at-center-of-twitter-campaign
If you’ve been following the news about missing reporter Dorothy Parvaz like I have — if perhaps you’re one of the many many people who’ve joined the growing Twitter and Facebook movement demanding her release — then there is some good news today. The Syrian government has confirmed that Dorothy is alive and they are holding her.

IV. Skype to Facebook: Keep Your $4 Billion, socialmediatoday.com, May 5, 2011
http://socialmediatoday.com/jakewengroff/292566/skype-facebook-keep-your-4-billion?utm_source=feedburner&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29&utm_content=Twitter
Rumors swirled last night that Skype was in talks to sell itself to Facebook for as much as $4 billion, according to reports from Reuters and the Guardian – but the deal will most likely not go through. Skype has been down the aisle before, marrying into – and even having affairs with – Internet royalty, with mixed success. Yet Skype claims about 845 million accounts, so why shouldn’t it pair up or seek synergies with Facebook, the largest social network, which boasts over 500 million members?

Social Media Daily News – May 3, 2011

Good morning. I recently wrote about the crazy law in Canada that didn’t allow citizens to talk about their election on social networking sites until the polls closed. From the looks of things people did follow the law, but the social chatter that erupted on Facebook after the polls closed was staggering. Canadians were quick to jump online and talk about their votes as well as the law keeping them off of the web. I’m just shocked anyone actually followed the rules. With Bin Laden’s death making headlines everywhere, the web was where the news first broke. Twitter saw 12.4 million tweets per hour, the “Bin Laden is Dead” fan page on Facebook gained 442k+ likes, 350+ people reviewed Bin Laden’s Compound on Google maps, and people all over the world checked into “Bin Laden’s Grave” on the geo location game Foursquare. AT&T is joining the Groupon style coupon game with their version of a daily deal. AT&T will use YP.com (Yellow Pages) to send daily deals to registered users. The social coupon landscape is quickly becoming saturated and crowded, so it will be interesting to see what AT&T can do to separate themselves from the rest of the pack. Enjoy.

I. Canadian Facebook Postings Surge After Polls Close, allfacebook.com, May 3, 2011
II. How the Social Web Reflected on Bin Laden’s Death, mashable.com, May 2, 2011
III. AT&T To Launch Groupon Competitor, mashable.com, May 3, 2011
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I. Canadian Facebook Postings Surge After Polls Close, allfacebook.com, May 3, 2011
http://www.allfacebook.com/canadian-facebook-postings-surge-after-polls-close-2011-05
The moment the last of the polls closed, Canadians began posting rants about the outcome, almost overcompensating for the nation’s ban on social media posts while the votes were still coming in.
The letting out of pent-up desire to post makes more sense when you compare how Facebookers in the U.S. — and other countries besides Canada — have posted their votes on the social network.

II. How the Social Web Reflected on Bin Laden’s Death, mashable.com, May 2, 2011
http://mashable.com/2011/05/02/social-media-bin-laden/#13477Social-Medias-Reaction-to-Bin-Ladens-Death
What a difference ten years makes. In the past 24 hours, a resource we didn’t even have a decade ago has become a primary medium — not only for finding out about important news but also for sharing it and reacting to it. News of terrorist Osama bin Laden’s death has been spreading across the social web with a speed and volume only seen in the most dramatic world events. In fact, many of you heard the news via Twitter or Facebook before turning to traditional news sources.
III. AT&T To Launch Groupon Competitor, mashable.com, May 3, 2011
http://mashable.com/2011/05/03/att-groupon-competitor/
Add another big player to the list of Groupon competitors: AT&T. The telecom giant Monday began pre-registration to consumers in Los Angeles, Atlanta and Dallas-Fort Worth for a service via the company’s yp.com that will send daily deals to consumers. The company is offering $10 toward the first Deal of the Day for those who sign up through May 22. The service is expected to go live in a few weeks.

Social Media Daily News – April 27, 2011

Good morning. The not so popular, slightly creepy social network MySpace is up for sale. News Corp. is poised to sell the site after it’s slow demise over the past few years. The sale is reportedly going to be around the $100 million mark, which is a huge drop from the $580 million they paid for the site in 2005. MySpace proves that even in the flourishing social landscape companies can fail if they don’t adapt and react to changing market conditions and trends. Perhaps the new owners of MySpace can bring it back from near death. The social IPO world seems to be able all the rage for investors these days. Facebook is offering up $1billion in private shares through SecondMarket as they get closer to an IPO. SecondMarket, a broker for venture-backed companies is a driving force behind the social IPO buzz with partnerships with Facebook, Twitter and LinkedIn. These companies are all looking to go public this year and the amount of excitement, energy and confusion around the legality of these companies shares have everyone talking. Enjoy.

I. MySpace For Sale: The Bidding Begins, mashable.com, April 26, 2011
II. Facebook Drives SecondMarket Broking $1 Billion Private Shares, bloomberg.com, April 27, 2011
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I. MySpace For Sale: The Bidding Begins, mashable.com, April 26, 2011
http://mashable.com/2011/04/26/myspace-bidding-begins/
A handful of venture capital firms and other companies are expected to make News Corp. offers for one of its most disappointing properties: MySpace. News Corp. declared it was ready to sell MySpace in an earnings call in February. At that time, in spite of significant layoffs and a massive redesign, the company “recorded a $275 million pre-tax charge for the impairment of goodwill related to the Digital Media Group and an organizational restructuring at MySpace.”

II. Facebook Drives SecondMarket Broking $1 Billion Private Shares, bloomberg.com, April 27, 2011
http://www.bloomberg.com/news/2011-04-27/facebook-drives-secondmarket-broking-1-billion-private-shares.html
By age 10, he was swapping baseball cards at collectors conventions. At 15, he plowed his savings into shares of Chromatics Color Sciences International Inc. — a penny stock that lost him $2,000. And as a 25-year-old banker for the creditors of Enron Corp., Silbert traveled the globe after the firm’s 2001 bankruptcy, flogging Enron assets, including fiber- optic cable and Bolivian pipelines. He’s been a registered broker since he was 17, Bloomberg Markets magazine reports in its June issue

Social Media Daily News – April 26, 2011

Good morning. Facebook’s new deals service goes live today in Atlanta, Austin, Dallas, San Diego, and San Francisco. The service is set to compete with Groupon and Living Social through the Facebook network of 600 million users. Much like anything else on Facebook you’ll see the offers in your news feed and you will have the ability to share, or like and offer. Not only will you be able to get deals on Facebook, but their new “Send” button is being incorporated into more sites. The send feature allows you to share content from other sites with only certain people in your Facebook network rather than posting the content to your wall for all of your friends to see. Since we’re still talking about Facebook I found it interesting that a man is suing the company for $1. Yep, you read that correctly. A writer for AOL decided to sue to company for the ridiculous amount of $1 after he ran into issues with his account that he couldn’t get resolved. Why couldn’t he get his issue resolved? Well, it’s because Facebook doesn’t have a customer service department. To get the attention necessary he decided to sue. This is of course an insane way to get attention to a problem, but it does address a much larger issue for Facebook users. Enjoy.

I. Looks Like Facebook Deals Is Being Unveiled Tonight With Credits And Partners In Tow, techcrunch.com, April 25, 2011
II. Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’, techcrunch.com, April 25, 2011
III. Man sues Facebook for $1, msn.com, April 26, 2011
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I. Looks Like Facebook Deals Is Being Unveiled Tonight With Credits And Partners In Tow, techcrunch.com, April 25, 2011
http://techcrunch.com/2011/04/25/facebook-deals-credits/
Looks like The New York Times has a little embargo breaking situation on their hands. (Which we love — chaos!) They’ve just put up a story with the URL: http://bits.blogs.nytimes.com/2011/04/25/latest-rival-to-groupon-livingsocial-facebook-embargo-till-midnight/ (bolding mine). That page is obviously no longer found, but it was live for a bit. And it is a big one: Facebook’s Groupon/LivingSocial “killer”.

II. Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’, techcrunch.com, April 25, 2011
http://techcrunch.com/2011/04/25/facebook-launches-send-button-for-more-selective-sharing-announces-50-million-groups/
Facebook’s increasingly ubiquitous ‘Like’ button is getting a new friend: the Send button. Click on a webpage that has the Send button integrated, and you’ll be prompted to share it with any of your Facebook Groups, your Facebook friends, or any standard email address. In other words, where the Like button is designed to let you quickly share content with all of your Facebook friends, the Send button is for sharing with a subset of them.

III. Man sues Facebook for $1, msn.com, April 26, 2011
http://digitallife.today.com/_news/2011/04/25/6526379-man-sues-facebook-for-1
David Fagin, a writer for AOL News, is suing Facebook for $1. No, that’s not a typo — Fagin really is suing the social network for just one buck. And he’s doing it because he doesn’t know how else to get Facebook’s attention.

Social Media Daily News – April 25, 2011

Good morning. The debate over the storage of location data from smartphones has really taken off in the past week. Smartphones offer a slew of cool services including GPS, Facebook check-ins, local restaurant reviews, and location-based social games that all take advantage of the phone’s ability to share a person’s location with a network. The trade-off in privacy comes with the benefit of information, and many folks aren’t comfortable with that data being stored. With the U.S. Government getting involved we’re bound to see some interesting policy develop out of this debate. Ad agencies are going digital. With the shift in communication and information ad agencies are bringing in roughly 30% of their revenue from digital content and CRM. Canada says they will enforce a 1938 law that would allow them to lock up and fine anyone tweeting election results during next month’s elections. The law has to do with the premature announcement of election results. It was originally created to keep radio stations from broadcasting results while votes were still being submitted in other time zones. I really can’t see how they can enforce this, but it will be interesting to watch. Enjoy.

I. So your phone is tracking you? You asked for it, msnbc.com, April 24, 2011
II. Tweet This: Agencies Get 28% of Revenue From Digital, adage.com, April 25, 2011
III. Tweeting About Election Results Could Get You in Trouble in Canada, mashable.com, April 22, 2011
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I. So your phone is tracking you? You asked for it, msnbc.com, April 24, 2011
http://www.msnbc.msn.com/id/42736770/ns/technology_and_science-security/
If you’re worried about privacy, you can turn off the function on your smartphone that tracks where you go. But that means giving up the services that probably made you want a smartphone in the first place. After all, how smart is an iPhone or an Android if you can’t use it to map your car trip or scan reviews of nearby restaurants?

II. Tweet This: Agencies Get 28% of Revenue From Digital, adage.com, April 25, 2011
http://adage.com/article/agency-news/tweet-agencies-28-revenue-digital/227164/
Digital services accounted for an estimated $8.5 billion (28%) of the $30.4 billion in 2010 U.S. revenue generated by the 900-plus advertising and marketing-services agencies that Ad Age analyzed for Agency Report 2011. Digital’s share of agency revenue rose from 25.8% in 2009. In dollar terms, agencies’ digital revenue jumped 16.9% in 2010.

III. Tweeting About Election Results Could Get You in Trouble in Canada, mashable.com, April 22, 2011
http://mashable.com/2011/04/22/canada-elections/
Canadians planning to tweet election results during next month’s elections had better think twice, because it could result in a $25,000 fine or up to five years in prison, thanks to a 73-year-old law. Elections Canada, the non-partisan agency responsible for administering Canada’s federal elections, has come under fire for saying that it will enforce the Canada Elections Act, specifically a section that mandates that nobody prematurely announce or send messages about the election results until all the polls are closed.

Social Media Daily News – April 20, 2011

Good morning. eBay is making moves in the location based service business with the acquisition of WHERE.com. WHERE, a location based media company, will roll under the PayPal group and become part of the business units push to localize commerce and publish geo-targeted ads. Pepsi is socializing TV commercials with a new app, IntoNow that allows users to check into TV commercials. The app uses audio recognition software to verify that the person is actually viewing the commercial, and a coupon will then be sent to the phone for a free bottle of Pepsi Max. I don’t personally drink Pepsi, but I’d certainly love to play along on something this cool. President Barack Obama will be at Facebook’s headquarters today to hold a “town hall” meeting on the economy. The President’s visit comes at an opportune time as Facebook looks to go public and expand into the sensitive China market. It never hurts to have friends or lobbyist in high places when you’re the youngest billionaire in the world. Enjoy.

I. eBay Acquires Location-Based Media And Advertising Company WHERE, techcrunch.com, April 20, 2011
II. On TV Now: Watch an Ad, Get a Free Pepsi, asage.com, April 20, 2011
III. Facebook Seeking Friends in Beltway, wsj.com, April 20, 2011
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I. eBay Acquires Location-Based Media And Advertising Company WHERE, techcrunch.com, April 20, 2011
http://techcrunch.com/2011/04/20/ebay-acquires-location-based-media-and-advertising-company-where/
eBay has acquired location-based media company Where.com, the ecommerce giant tells us. Financial terms of the deal were not disclosed and the acquisition is expected to close during the second quarter of 2011.

II. On TV Now: Watch an Ad, Get a Free Pepsi, asage.com, April 20, 2011
http://adage.com/article/digital/tv-check-app-intonow-watch-ad-a-free-pepsi/227080/
Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday. Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.

III. Facebook Seeking Friends in Beltway, wsj.com, April 20, 2011
http://online.wsj.com/article/SB10001424052748703789104576273242590724876.html?mod=WSJ_Tech_LEADTop
President Barack Obama will travel to Facebook Inc.’s Silicon Valley headquarters Wednesday to hold a “town hall” meeting on the economy with users of the social-networking site. But Facebook is still trying to find a path to Washington, where the company has only a fledgling lobbying operation, even though it finds its privacy policies under increasing scrutiny and is trying to navigate a politically sensitive expansion into China.

Social Media Daily News – April 19, 2011

Good morning. Wal-Mart is taking a new route with their social media plans. Instead of partnering with agencies to layout out a social road map, they have decided to buy an entire agency. This move ensures their social, e-commerce and digital strategies are seamless. Wal-Mart’s decision to merge Kosmix into their @walmartlabs group was primarily because of the agencies ownership of TweetBeat, a tool that measures real-time social chatter at live events. Wal-Mart is likely to use this data to track the massive volume of social chatter they see per month. Twitter is reportedly in talks to purchase TweetDeck for 50 million dollars. TweetDeck is a popular 3rd party publishing tool for users on Twitter, Facebook and other social sites. Twitter has acquired publishing tools in the past only to shut them down later on. This is more than likely another territory play as Twitter looks to hold down the number of apps available to its users. Facebook launches Facebook Studio for marketers and digital nerds alike. Studio is a searchable gallery of popular/shared campaigns, creative, and tools for marketers to browse and get ideas. What a great idea Facebook, set up a site that allows the world to get inspired by all the wonderful, costly campaigns run on your site. Well played.

I. Walmart to Buy Kosmix to Help Boost Mobile, E-commerce Presence, adage.com, April 18, 2011
II. Twitter In Talks To Buy TweetDeck, mashable.com, April 18, 2011
III. Facebook launches Facebook Studio for marketers, thewallblog.com, April 19, 2011
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I. Walmart to Buy Kosmix to Help Boost Mobile, E-commerce Presence, adage.com, April 18, 2011
http://adage.com/article/digital/walmart-buy-kosmix-boost-mobile-social-e-commerce-presence/227049/
The founders of Kosmix, whose previous online-shopping business Junglee was acquired by Amazon in 1998, will become part of the newly formed @WalmartLabs group based in Silicon Valley. Walmart.com and the company’s global sourcing operation are based in Brisbane, Calif., and headed by Vice Chairman Eduardo Castro-Wright, who took charge of those duties last year after having formerly been CEO of Walmart U.S.

II. Twitter In Talks To Buy TweetDeck, cnn.com, April 14, 2011
http://mashable.com/2011/04/18/twitter-tweet-deck/
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal. TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare.

III. Facebook launches Facebook Studio for marketers, thewallblog.com, April 19, 2011
http://wallblog.co.uk/2011/04/19/facebook-launches-facebook-studio-for-marketers/
If you’re planning a creative campaign and know you need to do something on Facebook but feel uninspired, help is at hand with the launch of Facebook Studio.
Facebook Studio is a sortable gallery of marketing campaigns and it looks like it will be very useful to digital marketers and creatives.
You can search for the most liked campaigns, the most shared campaigns, by language, region and other criteria, and it’s been created because Facebook has been asked for examples and tools for social media campaigns.

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